- 1
- The problem
- A B C
- Alternatives tested
- D
- The best fit
The symbol comes from the tree Darwin drew in 1837 with the words “I think” above it.
Why Darwin
Evolving with AI means knowing where it helps, and where it doesn't.
Charles Darwin's central idea is that what adapts best to its environment is what lasts. Today AI is changing the environment for many businesses, and it leads us to rethink two things at once: strategy, what we do and why, and operations, how we do it every day. At DarwinLab we help you think through where AI adds value in your organization, step by step.
My parents named me Darwin after Charles Darwin. Over the years I discovered something else: it's a name that sticks, and people remember it far more than John, my first name. Today it's also the name of my lab.
- 01 · Observe
- 02 · Adapt
- 03 · Select
- 04 · Evolve